Imagine what could become possible if together we put anti-racism 1st, and instead the "game" came 2nd.
Because without players, without fans, without people, there is no game.
As part of #TheGameComes2nd, EA Sports launched a new feature in-game for players to "walkoff" the game in protest without facing player statistic consequences. In-game communication is analyzed and the "walkoff" feature is prompted.
Art Directors: David Lopez & Claudia Barbiero
Copywriter: Sophia Wilby
Miami Ad School Live Client, Bronze Award