![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/5e7719cb-d3e8-42fb-99b5-6395a38cc7e2/3dda234d-cecd-4dff-80e6-8a7f2151c0a4_rw_1920.png?h=07a266b91d0b31dc298b6132ac3581f3)
Imagine what could become possible if together we put anti-racism 1st, and instead the "game" came 2nd.
Because without players, without fans, without people, there is no game.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/5e7719cb-d3e8-42fb-99b5-6395a38cc7e2/21952952-a134-4129-bcf4-8a9fac7508bd_rw_1200.png?h=68baca23ac1f415f567f78aecd4cf20b)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/5e7719cb-d3e8-42fb-99b5-6395a38cc7e2/b568c37b-2136-4f90-aa64-abc78b59b880_rw_1920.png?h=49c3ec494c3a4e5e36a3eb2f1a8b380b)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/5e7719cb-d3e8-42fb-99b5-6395a38cc7e2/effff019-e5cf-4104-8d10-4f4ff0f31160_rw_1920.png?h=354d0942fdd9e55bfea2a7ef4da0f0a1)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/5e7719cb-d3e8-42fb-99b5-6395a38cc7e2/dbe89f33-b4ce-49ac-88e0-6ac6ad88f8e1_rw_1920.png?h=315d2ccbb839dab8b88dbf73bf139e5f)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/5e7719cb-d3e8-42fb-99b5-6395a38cc7e2/00ae660d-2fbd-4d56-bcf4-826e8f90836c_rw_1920.png?h=1e756abb32d41105da4f7e88246bc0d3)
As part of #TheGameComes2nd, EA Sports launched a new feature in-game for players to "walkoff" the game in protest without facing player statistic consequences. In-game communication is analyzed and the "walkoff" feature is prompted.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/5e7719cb-d3e8-42fb-99b5-6395a38cc7e2/0efdf9f1-dc96-45b2-930a-253de9ea1888_rw_3840.png?h=b95b8668df15976864bac4ff14f87498)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/5e7719cb-d3e8-42fb-99b5-6395a38cc7e2/a22e9846-10c1-47c2-bb09-a6894d26ec14_rw_3840.png?h=559a8c4643767751abe4d9e7b669613f)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/5e7719cb-d3e8-42fb-99b5-6395a38cc7e2/ec94549b-39df-48d6-b0e7-e1d493f1a6e8_rw_1920.png?h=c14858bb7218bca0425733fffccec161)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/5e7719cb-d3e8-42fb-99b5-6395a38cc7e2/f49a5708-5edf-4180-ba3d-8de3b30e7ab7_rw_3840.png?h=96b2bdd671b7a59a29144389da4b5d1f)
Art Directors: David Lopez & Claudia Barbiero
Copywriter: Sophia Wilby
Miami Ad School Live Client, Bronze Award