![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/5e7719cb-d3e8-42fb-99b5-6395a38cc7e2/0a4b332e-5ab3-4f3a-bb71-4a42781c005b_rw_1920.png?h=dc605a4cea05afd2af719325d18c8ef4)
Molson created Spill, a beverage designed with the
generation of wellness warriors, Gen Z, top of mind.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/5e7719cb-d3e8-42fb-99b5-6395a38cc7e2/3d8ab278-d168-48c5-ab9a-f17a70850b75_rw_1200.jpg?h=af56e63e368d1a01ff8b9791325253c5)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/5e7719cb-d3e8-42fb-99b5-6395a38cc7e2/9afe1052-18e0-4848-9a5b-81578158a1d0_rw_1200.jpg?h=b7ac71d74a8832b5ec8f12368a672666)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/5e7719cb-d3e8-42fb-99b5-6395a38cc7e2/5753991f-721d-410c-801f-b3646270fa82_rw_1200.jpg?h=84f825f15be28c775a779cd89e9b6bb6)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/5e7719cb-d3e8-42fb-99b5-6395a38cc7e2/307ab7ee-84f8-47b6-b4d1-eb4ca2706abe_rw_1200.jpg?h=ba9090bf62f3e47445fbc0492f46fd3f)
Not just a product, but a platform introduced to encourage open and honest communication.
There for moments of mental discomfort, facilitating connections, and supporting mental wellness.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/5e7719cb-d3e8-42fb-99b5-6395a38cc7e2/1f694740-9ad0-48fd-a363-d7a16fc2a82e_rw_1200.jpg?h=0d44a8ba8aeb6a55c938065e8760b943)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/5e7719cb-d3e8-42fb-99b5-6395a38cc7e2/cc6f9af5-b7ea-4363-8ad8-6d2f542a8e48_rw_1200.jpg?h=e6c05cb5fe9b981a29ce0fc9085f76d4)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/5e7719cb-d3e8-42fb-99b5-6395a38cc7e2/92901f5b-c3c5-4262-9b6b-5a9f08261591_rw_1200.jpg?h=8513b22f7446c881aa6d21fb0f9a6682)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/5e7719cb-d3e8-42fb-99b5-6395a38cc7e2/d21afea2-de29-4362-92c9-dfed1bfd4ee6_rw_1200.jpg?h=21e3b0d8b38f0868f4b5729a4bba6901)
Art Directors: David Lopez & Devin McGregor
Copywriter: Mercedes De La Zerda